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Iki : an expression of simplicity

Iki : an expression of simplicity

Iki –

is a traditional aesthetic ideal in Japan.

Iki is an expression of simplicity, sophistication, spontaneity, and originality, which is defined as being refined in dress and manners, and it is considered good-looking. It also means “being humane,

The basis of iki is thought to have formed among urbane mercantile class Chounin) in Edo in the Tokugawa period (1603-1868). heartful and fashionable artisans who were typical in Tokugawa so their tastes affected the style and manner of Tatsumi Geisha. Tatsumi Geisha preferred light makeup, dressed in a plain greyish shuttle and earthy colors with a lively, ephemeral, original, refined life

Tokugawa culture – IKI is our inspiration. Their life and thought are calm and indifferent. We have converted that philosophy and idea to make our shapes, look and feel using minimalist design with subtle and rhythmic colors and originality in traditional weaving technique from naturally made fabric to achieve sophisticated phenomena with love and pride for culture

Our jamdani khadi made from Kolkata artisans and special extra weft technique organic cotton fabric from Bhuj, weaver have weaved sustainability in gratitude and converted our fabrics with love and passion,

Karnam

Grateful to nature and culture